Bridging the gap between brand strategy and customer experience (English)
- New search for: Clatworthy, Simon
- New search for: Clatworthy, Simon
In:
Managing Service Quality: An International Journal
;
22
, 2
;
108-127
;
2012
-
ISSN:
- Article (Journal) / Electronic Resource
-
Title:Bridging the gap between brand strategy and customer experience
-
Contributors:Clatworthy, Simon ( author )
-
Published in:Managing Service Quality: An International Journal ; 22, 2 ; 108-127
-
Publisher:
- New search for: Emerald Group Publishing Limited
-
Publication date:2012-03-16
-
Size:20 pages
-
ISSN:
-
DOI:
-
Type of media:Article (Journal)
-
Type of material:Electronic Resource
-
Language:English
-
Keywords:
-
Source:
Table of contents – Volume 22, Issue 2
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 108
-
Bridging the gap between brand strategy and customer experienceClatworthy, Simon et al. | 2012
- 128
-
Determinants and consequences of consumer satisfaction with self-service technology in a retail settingChih-Hung Wang, Michael et al. | 2012
- 145
-
Self-service technology complaint channel choiceRobertson, Nichola et al. | 2012
- 145
-
Self-service technology complaint channel choice: Exploring consumers' motivesRobertson, N. et al. | 2012
- 165
-
Service environment, provider mood, and provider-customer interactionFowler, Kendra / Bridges, Eileen et al. | 2012
- 184
-
The adoption of mobile value-added servicesWang, Kai / Lin, Chien-Liang et al. | 2012
- 184
-
The adoption of mobile value-added services: Investigating the influence of IS quality and perceived playfulnessWang, K. / Lin, C. L. et al. | 2012