Identify What Works by Letting the Competition Do the Work (English)
- New search for: Moskowitz, Howard R.
- New search for: Reisner, Michele
- New search for: Lawlor, John Ben
- New search for: Deliza, Rosires
- New search for: Moskowitz, Howard R.
- New search for: Reisner, Michele
- New search for: Lawlor, John Ben
- New search for: Deliza, Rosires
In:
Packaging Research in Food Product Design and Development
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50-60
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2009
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ISBN:
- Article/Chapter (Book) / Electronic Resource
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Title:Identify What Works by Letting the Competition Do the Work
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Contributors:Moskowitz, Howard R. ( author ) / Reisner, Michele ( author ) / Lawlor, John Ben ( author ) / Deliza, Rosires ( author )
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Published in:
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Publisher:
- New search for: Wiley‐Blackwell
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Place of publication:Oxford, UK
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Publication date:2009-09-07
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Size:11 pages
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ISBN:
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DOI:
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Type of media:Article/Chapter (Book)
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Type of material:Electronic Resource
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Language:English
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Keywords:category appraisal—using competitor features as guides , relations between variables , letting stepwise multiple regression analysis , content analysis and up‐front work , additive constant corresponding to expected value of rating , reading results of modeling , competitive frame of packages , deconstruction and content analysis ‐ deconstructing product set into physical variables , margarine packages ‐ perceptions and rating packages on sensory and image characteristics , package designer and working with information
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Source:
Table of contents eBook
The tables of contents are generated automatically and are based on the data records of the individual contributions available in the index of the TIB portal. The display of the Tables of Contents may therefore be incomplete.
- 1
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A Practitioner's Guide to Research, or What You Should KnowMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 15
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Consumer Packaging: Important Functionally, but Not AttitudinallyMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 24
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Starting at the Beginning: Experimenting to Discover What Shape “Wins”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 35
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Patterns in Packages: Learning from Many Packages and Many AttributesMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 42
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A Gentle Introduction to the World of SystematicsMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 50
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Identify What Works by Letting the Competition Do the WorkMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 61
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Psychophysics and the Issue of Price/ValueMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 71
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Idea Factories: Where Do Packaging (and Other) Ideas Come from?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 85
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Defining the New Package: Specifying the Package at the Concept LevelMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 95
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What Should My Package Say?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 106
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What Concepts Tell Us versus What Packages Tell Us for the Same Product—Case History: PretzelsMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 117
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“Closing in on the Container”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 126
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Action and Reality: Using Video for the Package ExperienceMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 137
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Do Labels Make a Difference?Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 149
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Understanding Nutritional Labeling: Case Study—Ice CreamMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 162
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Healthy Pasta: Nutritional Labeling and the Role of MessagesMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 177
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Emotions and Package Design—CoffeeMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 188
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Beyond the Stimulus to the “Experience”Moskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 200
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Homo economicus Rears Its HeadMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 210
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Which Should I Choose?—Packages on the ShelfMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 219
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Response TimeMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 230
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Combining Eye Tracking with Experimental DesignMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 247
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Taking Stock and Summing UpMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 253
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IndexMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- 265
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Journal of Food Processing and PreservationMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009
- i
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Front MatterMoskowitz, Howard R. / Reisner, Michele / Lawlor, John Ben / Deliza, Rosires et al. | 2009