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Type of material
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TIB reading rooms collection
Synonyms were used for: Großkunde
Search without synonyms: keywords:("Großkunde")
Used synonyms:
- grossabnehmer
- key accounts
- schlusselkunde
-
Returns on key accounts: do the results justify the expenditures?
Emerald Group Publishing | 2016|Keywords: Key accounts -
Towards an integrated framework of key account management
Emerald Group Publishing | 2008|Keywords: Key accounts -
The impact of organisational context on the failure of key and strategic account management programmes
Emerald Group Publishing | 2014|Keywords: Key accounts -
Unpicking the meaning of value in key account management
Emerald Group Publishing | 2006|Keywords: Key accounts -
Top management commitment and involvement and their link to key account management effectiveness
Emerald Group Publishing | 2015|Keywords: Key accounts -
Customer knowledge processing and key account performance
Emerald Group Publishing | 2010|Keywords: Key accounts -
How customer knowledge dissemination links to KAM
Emerald Group Publishing | 2013|Keywords: Key accounts -
Proactive and reactive: drivers for key account management programmes
Emerald Group Publishing | 2009|Keywords: Key accounts -
Strategic account management in an emerging economy
Emerald Group Publishing | 2009|Keywords: Key accounts -
The hidden risks in strategic account management strategy
Emerald Group Publishing | 2006|Keywords: Key accounts -
Top managers’ role in key account management
Emerald Group Publishing | 2019|Keywords: Key accounts -
What Sells in Romania: Performance or Relationships?
Taylor & Francis Verlag | 2016|Keywords: key accounts -
Strategic account management: customer value creation through customer alignment
Emerald Group Publishing | 2006|Keywords: Key accounts -
Where's the strategic intent in key account relationships?
Emerald Group Publishing | 2013|Keywords: Key accounts -
The selection and organization of national accounts: a North American perspective
Emerald Group Publishing | 1999|Keywords: Key accounts -
The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Emerald Group Publishing | 2013|Keywords: Key accounts
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