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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceTIBKAT | 1.1984 - -
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
National licenceGWLB - Gottfried Wilhelm Leibniz Bibliothek | 1.1984 - -
An editorial policy for the international journal of research in marketing
National licenceElsevier | 1990| -
The first issue of the International Journal of Research in Marketing
National licenceElsevier | 1984| -
Special issue on expert systems in marketing in the International Journal of Research in Marketing
National licenceElsevier | 1988 -
Commercial use of conjoint analysis in Europe: Results and critical reflections
National licenceElsevier | 1994| -
Replications and extensions in marketing: Rarely published but quite contrary
National licenceElsevier | 1994| -
Perceived risk and information search. A systematic meta-analysis of the empirical evidence
National licenceElsevier | 1985| -
A comparative image analysis of domestic versus imported products
National licenceElsevier | 1991| -
Marketing investments and market investments in industrial networks
National licenceElsevier | 1985| -
On the use of structural equation models in experimental designs: Two extensions
National licenceElsevier | 1991| -
Do retail store environmental factors affect consumers' price acceptability? An empirical examination
National licenceElsevier | 1994| -
A model of recycling behaviour, with evidence from Danish source separation programmes
National licenceElsevier | 1994| -
Effects of portfolio planning methods on decision making: Experimental results
National licenceElsevier | 1994| -
Authenticity and the textual persona: postmodern paradoxes in advertising narrative
National licenceElsevier | 1994| -
Long-term view of the diffusion of durables A study of the role of price and adoption influence processes via tests of nested models
National licenceElsevier | 1988| -
Specifying competitive effects in diffusion models: An empirical analysis
National licenceElsevier | 1994| -
Market definition and segmentation using fuzzy clustering methods
National licenceElsevier | 1986| -
Consumer benefit segmentation using clusterwise linear regression
National licenceElsevier | 1989| -
Postmodernism, feminism, and the body: The visible and the invisible in consumer research
National licenceElsevier | 1994| -
Managerial intervention in forecasting. An empirical investigation of forecast manipulation
National licenceElsevier | 1986| -
Perceptual maps and the optimal location of new products: An integrative essay
National licenceElsevier | 1989| -
A review of industrial market segmentation research and a proposal for an integrated segmentation framework
National licenceElsevier | 1985| -
An implicit product theory approach to consumers' inferential judgments about products
National licenceElsevier | 1986| -
Expectancy-value attitude models: An analysis of critical theoretical issues
National licenceElsevier | 1985| -
Crossing boundaries/drawing lines: A look at the nature of gender boundaries and their impact on marketing research
National licenceElsevier | 1994| -
A feminist poststructuralist analysis of the rhetoric of marketing relationships
National licenceElsevier | 1994| -
Marketing investment decisions in a dynamic duopoly: A model and empirical analysis
National licenceElsevier | 1994| -
Rails without ties. The social imaginary and postmodern culture. Can postmodern consumption replace modern questioning?
National licenceElsevier | 1994| -
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable
National licenceElsevier | 1985| -
A comparative study of British, U.S. and Japanese marketing strategies in the British market
National licenceElsevier | 1989| -
Early product life cycle forms for infrequently purchased major products
National licenceElsevier | 1987| -
The impact of telephone notification strategies on response to an industrial mail survey
National licenceElsevier | 1985| -
Multicollinearity in marketing models: Diagnostics and remedial measures
National licenceElsevier | 1986| -
An examination of the effects of questionnaire factors on response to an industrial mail survey
National licenceElsevier | 1989| -
Modeling new product sales; an application of cointegration analysis
National licenceElsevier | 1994|
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